Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today -- partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when it comes to usage, consumers, in the U.S. at least, are far more active on Apple's devices than on any other. The numbers come from the ad network Chitika, which notes that in the last 24 hours, iOS devices, covering the iPhone, iPad and iPod models, accounted for just under 68 percent of all usage on its network. Android, meanwhile, accounted for just under 28 percent. And other platforms were less than five percent of all activity. But there have been periods in the last few days when Android accounted for as little as 19 percent of traffic (on April 19, as it happens).
Monday, April 23, 2012
Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika
Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today -- partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when it comes to usage, consumers, in the U.S. at least, are far more active on Apple's devices than on any other. The numbers come from the ad network Chitika, which notes that in the last 24 hours, iOS devices, covering the iPhone, iPad and iPod models, accounted for just under 68 percent of all usage on its network. Android, meanwhile, accounted for just under 28 percent. And other platforms were less than five percent of all activity. But there have been periods in the last few days when Android accounted for as little as 19 percent of traffic (on April 19, as it happens).
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